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DMC Group appoints Noel Eves as Chief Digital Officer


Noel Eves arrives at DMC Group from VC-backed Swoon Editions

DMC Group, the Lion Capital backed owner of the leading portfolio of European needlecrafts brands, has appointed Noel Eves as part of the Executive team, as MD to Wool and the Gang and Chief Digital Officer to the wider DMC Group.


Noel arrives having spent recent years working in marketing and ecommerce leadership roles in early stage high growth direct to consumer ventures, most notably as CMO of VC-backed Swoon Editions, where he led a rapid acceleration in business growth, and prior to this as Head of UK Online for Graze.


Noel has been appointed to drive the ongoing growth of the digital propositions across the DMC Group.


Noel said, “I'm delighted to be joining the business at such an exciting time with a clear focus on maximising the growth potential for digital across the group.


In spending time with the team at Lion Capital and DMC I have been hugely encouraged by the scale of the global market opportunity in the needlecraft category and the traction generated by the digital initiatives they have undertaken to date.


I'm looking forward to working with the executive team and wider business to take digital to the next level and bringing new customers into the category through innovative inspirational content and by building strong digital customer propositions".

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